After creating the Focus Group Focus Groups at DePaul. For one of our assignments we created a discussion guide for our pretend client, Reese’s Peanut Butter Cups. Reeses’s in this assignment was trying to find out how to make their original 2-cup package a go-to option for young professionals who currently are choosing Snickers.I led a discussion from this guide with my classmates posing as the focus group and this is my analysis. See the discussion guide.
