Kathryn Denton

Focus Group Discussion Guide Example

In early spring of 2013, I took a course in Focus Groups at DePaul. For one of our assignments we created a discussion guide for our pretend client, Reese’s Peanut Butter Cups. Reeses’s in this assignment was trying to find out how to make their original 2-cup package a go-to option for young professionals who currently are choosing Snickers. See my analysis of the discussion


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