Kathryn Denton

Ugh!!! Not another arts marketing blog!

 Ugh Not Another Arts Marketing Blog-What’s with the name?

Well there’s a lot blogs out there, a lot. And fortunately for the arts, a lot of arts people are writing about marketing for them. When I decided to start writing one I imagined some undergrad student just starting to research everything that’s out there, coming across my blog and thinking “Ugh! Really? not ANOTHER arts marketing blog!” I like to think that us arts marketers will someday rule the internet and overwhelm people with our extensive and incredible wealth of knowledge on what makes people buy (or not buy) your tickets.

Why write an arts marketing blog?

My main interest is in arts marketing, specifically in audience development.  I play the flute and piccolo and have a love of almost all types of music. I spent a lot of time researching the Chicago arts scene and now have spent a significant amount of time doing marketing outside of the arts and I feel that I have enough variety in my experience to (hopefully) provide insights to the world.

Ugh Arts Marketing Blogger Kathryn Denton with the Smothers Brothers

After the Beatles the bands closest to my hear are Our Lady Peace and the Goo Goo Dolls. I have learned that if you are persistent and desperate enough you can meet any famous person that you want to. Loitering around after concerts has gotten me pics with 3/4 of OLP, Johnny Reznick, and (don’t judge me here) Tommy & Dick Smothers (I managed to sweet talk the security guard into that one by saying “Hello, look at me, I’m their youngest adoring fan by like 50 years, let me in.” and he did.)

What else do I write about?

Since I’m working outside of the arts and spent two years in grad school for PR & Advertising, there are a lot of general marketing/communication articles that are not arts-specific. I’m interested in SEO, Analytics, Social Media, PR, and Cats. A lot of my posts are centered around my time as a grad student in the DePaul University College of Communication. I have recently joined the new Junior Board at The People’s Music School in Chicago and will probably be writing about my experiences with this in the future.

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