I have finally finished my Advertising Copy writing class at DePaul. Our final project was to make a portfolio of a comprehensive campaign featuring all of the different ad forms we’d learned. I’ve included pictures of my final ads and…
Drawing pictures in your mind- or- Radio Ads!
I’m still chugging through this Advertising Copywriting this quarter. Last week we wrote a 30 second TV spot (I’ll be posting my awesome story board and script from that later) and this week we had to write two 60 second…
A post full of pictures! Or: I can make ads now
I’m taking a course in Advertising Copywriting this quarter. It’s pretty interesting but I’ve found at times it can really be a challenge to not write a boring or painfully obvious ad. The first three shown below are for my…
Experiential Shopping Trip. Or: Account Planners have all the fun
My account planning dilemma: DePaul Housing Services is having a lot of problems with electricity violations in student housing. Students aren’t using surge protectors and instead are using splitters and extension cords. The University is concerned about safety and fire…
Thinking about persuasion
Sorry that it’s been almost a month since my last post. Winter quarter ended, I finished my internship at Carol Fox & Associates, then I got a new PAID internship/temp-job in the marketing department at the Illinois Housing Development Authority…
ChapStick vs. Carmex- A social media competitive assessment
This is my assessment of the way ChapStick, (I chose them in spite of their PR/Social media disaster of last fall) and Carmex are using social media as of Spring 2011. As part of an assignment for my Social Media Insights class…
Deadly Spin – Wendell Potter’s dizzying revelations on Corporate PR and the Health Care Industry
For my Communications Law & Ethics course we had to write a review on Wendell Potter’s Deadly Spin. I highly recommend reading this book, but be careful about taking it too literally. Like the Bible, sometimes it’s more important to…
Google-lytics Part 2: Using Google AdWords to find Keywords for SEO
I’m taking a Social Media/online tools class at DePaul this quarter and one of the things we’ve worked on is using free Google searches and tools to help businesses select their target audiences and find the best point of connection…
Google-lytics: Part 1-Using Google’s FREE search features to find your audience.
I’m taking a Social Media/online tools class at DePaul this quarter and one of the things we’ve worked on is using free Google searches and tools to help businesses select their target audiences and find the best point of connection…
Thirsty Thursday-Back on Track
I decided I need to add some sort of regularity to this blog, and instead of feeding it a Jamie Lee Curtis-promoted yogurt, I came up with Thirsty Thursdays. On Thursdays I will post any interesting blog posts, tweets, articles,…