My journey into the world of SEO and Digital Marketing was a long and bizarre one. At one point, I was responsible for reviewing applications for a scholarship my employer gave away each year in an attempt at link building.…
Ugh Not Another Arts Marketing Blog-What’s with the name? Well there’s a lot blogs out there, a lot. And fortunately for the arts, a lot of arts people are writing about marketing for them. When I decided to start writing…
In March of 2013 I was in a Media Relations class at DePaul taught by Matt Ragas. I wrote up a summary of the service Followerwonk and how it can be used for Media Relations. Overview of Followerwonk Followerwonk is…
After creating the Focus Group Focus Groups at DePaul. For one of our assignments we created a discussion guide for our pretend client, Reese’s Peanut Butter Cups. Reeses’s in this assignment was trying to find out how to make their…
In early spring of 2013, I took a course in Focus Groups at DePaul. For one of our assignments we created a discussion guide for our pretend client, Reese’s Peanut Butter Cups. Reeses’s in this assignment was trying to find…
In the Fall of 2012 for my Agency Management class at DePaul I did a presentation on the history and forward vision of Draftfcb. I took a tour of their office in Chicago and it seems like a great place…
In March of 2012 I did a social media competitive assessment for Chapstick vs. Carmex for my Social Media Insights course. In Fall of 2012 I took a course in Social Media Strategies and did a competitive assessment for 3 of…
Sorry I’ve been absent for a while. Things are a little crazy. I realized that I never posted my final project from Account Planning that we presented about a month ago. This was not the best group project I’ve ever…
I have finally finished my Advertising Copy writing class at DePaul. Our final project was to make a portfolio of a comprehensive campaign featuring all of the different ad forms we’d learned. I’ve included pictures of my final ads and…
I’m still chugging through this Advertising Copywriting this quarter. Last week we wrote a 30 second TV spot (I’ll be posting my awesome story board and script from that later) and this week we had to write two 60 second…