After creating the Focus Group Focus Groups at DePaul. For one of our assignments we created a discussion guide for our pretend client, Reese’s Peanut Butter Cups. Reeses’s in this assignment was trying to find out how to make their…
Focus Group Discussion Guide Example
In early spring of 2013, I took a course in Focus Groups at DePaul. For one of our assignments we created a discussion guide for our pretend client, Reese’s Peanut Butter Cups. Reeses’s in this assignment was trying to find…
An Inside Look at Draftfcb
In the Fall of 2012 for my Agency Management class at DePaul I did a presentation on the history and forward vision of Draftfcb. I took a tour of their office in Chicago and it seems like a great place…
Finally a new post! and yes, it’s more of my homework
Sorry I’ve been absent for a while. Things are a little crazy. I realized that I never posted my final project from Account Planning that we presented about a month ago. This was not the best group project I’ve ever…
Chicago Architecture Foundation Portfolio
I have finally finished my Advertising Copy writing class at DePaul. Our final project was to make a portfolio of a comprehensive campaign featuring all of the different ad forms we’d learned. I’ve included pictures of my final ads and…
Drawing pictures in your mind- or- Radio Ads!
I’m still chugging through this Advertising Copywriting this quarter. Last week we wrote a 30 second TV spot (I’ll be posting my awesome story board and script from that later) and this week we had to write two 60 second…
A post full of pictures! Or: I can make ads now
I’m taking a course in Advertising Copywriting this quarter. It’s pretty interesting but I’ve found at times it can really be a challenge to not write a boring or painfully obvious ad. The first three shown below are for my…
Experiential Shopping Trip. Or: Account Planners have all the fun
My account planning dilemma: DePaul Housing Services is having a lot of problems with electricity violations in student housing. Students aren’t using surge protectors and instead are using splitters and extension cords. The University is concerned about safety and fire…
Thinking about persuasion
Sorry that it’s been almost a month since my last post. Winter quarter ended, I finished my internship at Carol Fox & Associates, then I got a new PAID internship/temp-job in the marketing department at the Illinois Housing Development Authority…
Thirsty Gobble Thursday
I decided I need to add some sort of regularity to this blog, and instead of feeding it a Jamie Lee Curtis-promoted yogurt, I came up with Thirsty Thursdays. On Thursdays I will post any interesting blog posts, tweets, articles,…