In March of 2012 I did a social media competitive assessment for Chapstick vs. Carmex for my Social Media Insights course. In Fall of 2012 I took a course in Social Media Strategies and did a competitive assessment for 3 of…
ChapStick vs. Carmex- A social media competitive assessment
This is my assessment of the way ChapStick, (I chose them in spite of their PR/Social media disaster of last fall) and Carmex are using social media as of Spring 2011. As part of an assignment for my Social Media Insights class…
Google-lytics: Part 1-Using Google’s FREE search features to find your audience.
I’m taking a Social Media/online tools class at DePaul this quarter and one of the things we’ve worked on is using free Google searches and tools to help businesses select their target audiences and find the best point of connection…
Chicago Theatre District: Broadway in Chicago “Student Scene” PR Campaign
This is the paper for the group project/final for my intro PR class at DePaul. We got an ”A” so I thought I’d share. BIC Student Scene PowerPoint Presentation Chicago Theatre District PRAD 555 Final Campaign Alina Blackford, Katie Denton, Lauren Dixon Situation Analysis:…
Introducing: Thirsty Thursdays!!!
I decided I need to add some sort of regularity to this blog, and instead of feeding it a Jamie Lee Curtis-promoted yogurt, I came up with Thirsty Thursdays. On Thursdays I will post any interesting blog posts, tweets, articles,…
“Navigating the Interactive Marketplace: Challenges, Trends, and Opportunities”
This evening I attended the “Navigating the Interactive Marketplace”Challenges, Trends, and Opportunities” panel at DePaul and I’m so glad that I did. The event was hosted by the Kellstadt Marketing Center, Alumni Sharing Knowledge (ASK) and the Chicago Interactive Marketing…
Some cool social media listening tools
At my Public Relations class on Monday (the one I went to before meeting my ethics friend from the last post), we had a guest lecturer on Social Media in PR. His name is Glen Raines and his business is…