Kathryn Denton Resume
Work Experience:
Digital Pi
Client Services Manager (May 2021-Present)
Digital Pi is the go-to Marketo consulting agency for companies like Adobe, SAP Concur, 8×8, Evernote and Marketo, to name a few. The Gold Standard always embodies best-of-breed ideas that help Marketo users be the best they can be.
DemandGen Inc/BDO Digital
Marketing Campaign Manager (December 2020-May 2021)
In March, 2021, DemandGen Inc merged with BDO Digital under the BDO umbrella.
As a Campaign Manager in the Demand Gen Group of BDO Digital, I managed a team of four Campaign Specialists in a POD structure and the 13 clients assigned to our POD. I managed workflows, onboarded new clients, and project-managed campaign execution services requests for our team.
- Managed a client portfolio of 13 clients; project managing day-to-day activities and ensuring deadlines are consistently met
- Supervised, coached, and motivated a team of 4 Campaign Specialists supporting my clients
- Interpreted client needs into actionable internal direction and assigned campaign requests among my team members
- Held new client kick-off meetings to review campaign details and needs, identified outstanding questions, gained approach consensus, and set project deliverables
- Created campaign production schedules, monitored activity, and notified stakeholders of relevant fluctuations
- Oversaw quality control and ensured approvals were obtained on all appropriate phases of a projec
- Managed team hours and client budgets, reporting regularly
- Developed, updated and maintained all client process documentation
- Recommended best practices to improve campaign results
- Participated as a member of cross-functional account teams for the development of marketing objectives and strategies within clients
DemandGen, San Mateo, California (worked remotely from Colorado)
Campaign Specialist II (February 2019-December 2020)
As Campaign Specialist II, I built, tested, and launched email campaigns and related landing page configuration and testing for our clients. I developed email and landing page assets according to our clients’ specifications, and worked within marketing automation systems, ticketing systems and content management systems as necessary to help our clients leverage campaigns for maximum impact. I also continuously evaluated for and suggested process improvements to expedite campaign production and execution.
- Developed email, landing page, and form assets in Marketo and Hubspot
- Set up campaign tracking in marketing automation platforms and in Salesforce
- Managed nurture engagement programs in marketing automation platforms
- Lead weekly client check-in calls
- Advised clients on email marketing best practices and strategies
- Implemented list segmentation strategies for targeted email campaigns
- Participated in DemandGen’s partnership with Uberflip, setting up client content management Hubs and training other Campaign Specialists on the Uberflip platform.
- Continuously evaluated and suggested process improvements to expedite campaign production
- QA’d emails and landing pages created by other Campaign Specialists
Answeron, Longmont, Colorado
Marketing Specialist (February 2017-February 2019)
- Was responsible for Marketing strategy and execution
- Created and executed email and social media campaigns
- Overhauled website content
- Coordinated company webinars in Everwebinar
- Wrote Customer Case Studies and White Papers
- Wrote guides for and moderated Virtual Focus Groups
- Created company Marketing Policy and Branding Guide
- Managed vendor selection, script writing, and other details for creation of a series of training videos for managers who use AnswerOn and an animated video for the website
- Managed Lead Generation
Willis Towers Watson Chicago, Illinois
Digital Coordinator (October 2015-October 2016)
- Built and executed email campaigns in Silverpop
- Managed Willis Towers Watson social media content on Hootsuite, including live-tweeting events, managing Stackla walls for events
- Coached marketing team members on social media and SEO best practices
- Built web pages in Sitecore
Music of the Baroque Chicago, Illinois
Marketing Coordinator (Mar. 2014-May 2015)
- Developed and executed all social media efforts including popular #ChicagoMozart, #DailyDoseofDiva and #BaroqueInventions Facebook campaigns to increase brand awareness
- Was responsible for writing, layout, and execution of email campaigns in Constant Contact
- Developed and executed key marketing initiatives including targeted student and group ticket promotions and grassroots marketing
- Wrote copy and designed flyers for promotions and grassroots marketing efforts
- Managed Google Analytics and Google Adwords accounts
- Created website content including artist bios, sound clips, and promotions to enhance web presence
- Developed and maintained media relations with key industry contacts
- Maintained relationships with prominent subscribers and donors through box office management, retail management, subscription renewals, and running will-call
- Co-managed the 2014 fundraising gala “A Musical Feast”
Bradsdeals.com Chicago, Illinois
SEO/Communications Coordinator (Sept. 2012-Mar. 2014)
- Developed and maintained industry media relationships for holiday shopping coverage through traditional and non-traditional means
- Managed and developed content for three Brad’s Deals blog properties
- Wrote and distributed numerous press releases
- Developed talking points for Brad Wilson to increase executive visibility
- Conducted link building research and outreach to improve SEO
- Monitored Google Analytics
- Conducted SEO competitive analyses and SEO tests (title tags, meta descriptions, etc.) to improve website SEO
- Conducted partnership research for prospective company business opportunities
- Conducted strategic marketing research on Brad’s Deals mobile app users that included surveys and focus groups
- Managed the Shop Smart Inc. Scholarship for 2013 and 2014
- Managed various other SEO housekeeping responsibilities, such as monitoring for broken links, updating blog archives, writing static content for store pages
Illinois Housing Development Authority (IHDA) Chicago, Illinois
Marketing & Communications Intern (Mar. –Aug. 2012)
- Managed the 2012 Governor’s Conference on Affordable Housing at Navy Pier
- Managed content for IHDA.org
- Maintained keepyourhomeillinois.org on Joomla
- Composed press releases
- Composed talking points for spokespeople at IHDA groundbreakings and other events
- Managed social media for IHDA and the Illinois Foreclosure Prevention Network (IFPN)
- Performed general administrative duties for the marketing & communications department
Carol Fox & Associates, Chicago, Illinois
Public Relations Intern (Jan.-Mar. 2012)
- Pitched industry media
- Composed publicity reports detailing media coverage for client performances
- Developed a bakery promotion for American Ballet Theater/Auditorium Theater
- Researched entertainment websites and publications for new, traveling clients
Skills:
Marketo Certified Expert, Hubspot, Sitecore, Silverpop, Salesforce, Uberflip, Integrate, WordPress, Dreamweaver, Constant Contact, MailChimp, Hootsuite, Photoshop, Google Analytics, Google Adwords
Education:
Master of Arts in Public Relations & Advertising
DePaul University Chicago, Illinois
Bachelor of Musical Arts in Music Business (Studied flute and piccolo)
DePauw University Greencastle Indiana