Kathryn Denton

Kathryn Denton Resume

Kathryn Denton Resume

 LinkedIn

Work Experience:

Answeron, Longmont, Colorado      
Marketing Specialist  (February 2017-Present)

  •  Create and execute email campaigns
  • Publish social media content on AnswerOn accounts
  • Re-wrote website content and create new web pages
  • Create all sales and marketing collateral
  • Coordinate company webinars in Everwebinar
  • Write customer case studies
  • Write white papers
  • Write guides and moderate Virtual Focus Groups
  • Created company Marketing Policy and Branding Guide
  • Managed the vendor selection, script writing, and oversaw other details involved in the creation of a “What is AnswerOn?” animated video
  • Managed vendor selection, script writing, and other details for creation of a series of training videos for managers who use AnswerOn

Willis Towers Watson  Chicago, Illinois
Digital Coordinator (October 2015-October 2016)

  • Oversaw and executed email campaigns in IBM’s Silverpop system
  • Managed and edited Willis Towers Watson social media content on Hootsuite, including writing posts for live-tweeting, managing Stackla walls for events, and engaging with followers to increase brand awareness
  • Coached marketing team members on social media and SEO best practices to support team development
  • Coded web pages for www.towerswatson.com and www.willistowerswatson.com in Sitecore to maintain brand consistency
  • Enhanced company presence in the local market through role on the Willis Towers Watson Chicago Market Council

Music of the Baroque  Chicago, Illinois
Marketing Coordinator (Mar. 2014-May 2015)

  • Developed and executed all social media efforts including popular #ChicagoMozart, #DailyDoseofDiva and #BaroqueInventions Facebook campaigns to increase brand awareness
  • Was responsible for writing, layout, and execution of email campaigns in Constant Contact
  • Developed and executed key marketing initiatives including targeted student and group ticket promotions and grassroots marketing
  • Wrote copy and designed flyers for promotions and grassroots marketing efforts
  • Managed Google Analytics and Google Adwords accounts
  • Created website content including artist bios, sound clips, and promotions to enhance web presence
  • Developed and maintained media relations with key industry contacts
  • Maintained relationships with prominent subscribers and donors through box office management, retail management, subscription renewals, and running will-call
  • Co-managed the 2014 fundraising gala “A Musical Feast”

Bradsdeals.com Chicago, Illinois
SEO/Communications Coordinator (Sept. 2012-Mar. 2014)

  • Developed and maintained industry media relationships for holiday shopping coverage through traditional and non-traditional means
  • Managed and developed content for three Brad’s Deals blog properties
  • Wrote and distributed numerous press releases
  • Developed talking points for Brad Wilson to increase executive visibility
  • Conducted link building research and outreach to improve SEO
  • Monitored Google Analytics
  • Conducted SEO competitive analyses and SEO tests (title tags, meta descriptions, etc.) to improve website SEO
  • Conducted partnership research for prospective company business opportunities
  • Conducted strategic marketing research on Brad’s Deals mobile app users that included surveys and focus groups
  • Managed the Shop Smart Inc. Scholarship for 2013 and 2014
  • Managed various other SEO housekeeping responsibilities, such as monitoring for broken links, updating blog archives, writing static content for store pages

Illinois Housing Development Authority (IHDA) Chicago, Illinois        
Marketing & Communications Intern (Mar. –Aug. 2012)

  • Managed the 2012 Governor’s Conference on Affordable Housing at Navy Pier
  • Managed content for IHDA.org
  • Maintained keepyourhomeillinois.org on Joomla
  • Composed press releases
  • Composed talking points for spokespeople at IHDA groundbreakings and other events
  • Managed social media for IHDA and the Illinois Foreclosure Prevention Network (IFPN)
  • Performed general administrative duties for the marketing & communications department

Carol Fox & Associates, Chicago, Illinois
Public Relations Intern (Jan.-Mar. 2012)

  • Pitched industry media
  • Composed publicity reports detailing media coverage for client performances
  • Developed a bakery promotion for American Ballet Theater/Auditorium Theater
  • Researched entertainment websites and publications for new, traveling clients

Experience in:
Hubspot, Sitecore, Silverpop, Hootsuite, Constant Contact, MailChimp, Cision, WordPress, Google Analytics, Google Adwords, HTML/CSS, Microsoft Office, InDesign, and Photoshop

Education:

Master of Arts in Public Relations & Advertising
DePaul University Chicago, Illinois

Bachelor of Musical Arts in Music Business (Studied flute and piccolo)
DePauw University Greencastle Indiana