Kathryn Denton

Kathryn Denton Resume

Kathryn Denton Resume

My PortfolioLinkedIn

Work Experience:

Answeron, Longmont, Colorado
      Marketing Specialist  (February 2017-Present)

  •  Responsible for strategy and execution of email campaigns (in Hubspot)
  • Manage social media accounts (Facebook, LinkedIn, Twitter, G+)
  •  Manage and update website content
  •  Write Customer Case Studies
  •  Write White Papers
  • Develop guides and moderate Virtual Focus Groups
  • Create all sales and marketing collateral
  • Created company Marketing Policy and Branding Guide
  • Managed the vendor selection, script writing, and oversaw other details involved in the creation of a “What is AnswerOn?” animated video
  • Managed vendor selection, script writing, and other details for creation of a series of training videos for managers who use AnswerOn
  • Lead Generation

Willis Towers Watson  Chicago, Illinois
      Digital Coordinator (October 2015-October 2016)

  • Oversaw and executed email campaigns in IBM’s Silverpop system
  • Managed and edited Willis Towers Watson social media content on Hootsuite, including writing posts for live-tweeting, managing Stackla walls for events, and engaging with followers to increase brand awareness
  • Coached marketing team members on social media and SEO best practices to support team development
  • Coded web pages for www.towerswatson.com and www.willistowerswatson.com in Sitecore to maintain brand consistency
  • Enhanced company presence in the local market through role on the Willis Towers Watson Chicago Market Council

Freelance Marketing Specialist, Chicago, Illinois (May-October 2015)

Music of the Baroque  Chicago, Illinois
      Marketing Coordinator (Mar. 2014-May 2015)

  • Developed and executed all social media efforts including popular #ChicagoMozart, #DailyDoseofDiva and #BaroqueInventions Facebook campaigns to increase brand awareness
  • Was responsible for writing, layout, and execution of email campaigns in Constant Contact
  • Developed and executed key marketing initiatives including targeted student and group ticket promotions and grassroots marketing
  • Wrote copy and designed flyers for promotions and grassroots marketing efforts
  • Managed Google Analytics and Google Adwords accounts
  • Created website content including artist bios, sound clips, and promotions to enhance web presence
  • Developed and maintained media relations with key industry contacts
  • Maintained relationships with prominent subscribers and donors through box office management, retail management, subscription renewals, and running will-call
  • Co-managed the 2014 fundraising gala “A Musical Feast”

Bradsdeals.com Chicago, Illinois
      SEO/Communications Coordinator (Nov. 2012-Mar. 2014)

  • Developed and maintained industry media relationships for holiday shopping coverage through traditional and non-traditional means
  • Managed and developed content for three Brad’s Deals blog properties
  • Wrote and distributed numerous press releases
  • Developed talking points for Brad Wilson to increase executive visibility
  • Conducted link building research and outreach to improve SEO
  • Monitored Google Analytics for bradsdeals.com and blackfriday.bradsdeals.com
  • Conducted SEO competitive analyses and SEO tests (title tags, meta descriptions, etc.) to improve website SEO
  • Conducted partnership research for prospective company business opportunities
  • Conducted strategic marketing research on Brad’s Deals mobile app users that included surveys and focus groups
  • Managed the Shop Smart Inc. Scholarship for 2013 and 2014
    • Managed various other SEO housekeeping responsibilities, such as monitoring for broken links, updating blog archives, writing static content for store pages

Bradsdeals.com Chicago, Illinois
       SEO & Marketing Intern (Sept. – Nov. 2012)

  • Wrote descriptive copy for stores in the Brad’s Deals database
  • Wrote blog posts for blackfriday.bradsdeals.com
  • Researched new stores to add to the Brad’s Deals database
  • Added new stores and new coupons to bradsdeals.com
  • Posted Black Friday ads from merchants, maximizing SEO for Brad’s Deals

Illinois Housing Development Authority (IHDA) Chicago, Illinois
       Marketing & Communications Intern (Mar. –Aug. 2012)

  • Managed the 2012 Governor’s Conference on Affordable Housing at Navy Pier
  • Managed content for IHDA.org
  • Maintained keepyourhomeillinois.org on Joomla
  • Composed press releases
  • Composed talking points for spokespeople at IHDA groundbreakings and other events
  • Managed social media for IHDA and the Illinois Foreclosure Prevention Network (IFPN)
  • Performed general administrative duties for the marketing & communications department

Carol Fox & Associates, Chicago, Illinois
      Public Relations Intern (Jan.-Mar. 2012)

  • Pitched industry media
  • Composed publicity reports detailing media coverage for client performances
  • Developed a bakery promotion for American Ballet Theater/Auditorium Theater
  • Researched entertainment websites and publications for new, traveling clients

Sales Associate at Bath and Body Works, Orland Park, IL (Oct. 2008 – Mar. 2012)

Invent for Humanity, Chicago, Illinois
      Marketing Intern (Mar. –Aug. 2012)

  • Wrote fact sheets for press kits while developing an online media kit
  • Updated/maintained social media sites and blog for Invent for Humanity

Customer Service Rep at ComEd, Oak Brook, IL (July-Nov. 2010 & Mar.-Sept. 2011) 

Either Way Works, LLC., Chicago, Illinois
       Public Relations Manager (June-Oct. 2009) 

  • Wrote company copy for fact sheets and mission statement
  • Wrote press releases, conducted client interviews, and developed press kits
  • Implemented a Marketing Plan for the Estate of Richard Jeni
  • Conducted a social media campaign for the Jewish Community Center of Chicago

Chicago Children’s Theatre, Chicago, Illinois
       Special Events Intern (Mar.-June 2009)

  • Managed preparations for the annual Family Jubilee fundraising event.
  • Processed ticket orders, donations, and acknowledgments for the Jubilee.
  • Acted as staff liaison between guests and volunteers at the Jubilee.

Harris Theater for Music and Dance, Chicago, Illinois.
       Kemper Marketing Intern (June-Aug. 2008)

  • Expanded community outreach and initiated partnerships with local restaurants.
  • Researched promotional opportunities and potential group sale targets.
  • Drafted a manual of Harris Theater Marketing services for resident companies.

The Chicago Chamber Musicians, Chicago, Illinois.
      Marketing & Family Concerts Intern (Jan.- Aug. 2007)

  • Managed Box Office during Summer 2007
  • Created the 2007/2008 advertising package
  • Project managed Family Concert program and drafted newsletters
  • Created a collaborative marketing program for music organizations in the area
  • Created a detailed report of the Family Concerts to be presented to Target, the sponsor.


Background in: Public relations, content marketing, social media, search engine optimization (SEO), advertising, and event planning.

Specialties: Sitecore, Silverpop, Hootsuite, Constant Contact, MailChimp, Cision, WordPress, Google Analytics, Google Adwords, HTML/CSS, Joomla, Microsoft Office, InDesign, and Photoshop

Activities and Honors

2016 Vice President of Communications for the Northern Colorado Delta Gamma Alumnae Chapter
2015-2016 Director of e-Communications and Social Media for the Chicago Delta Gamma Alumnae Chapter
2014-2016 Marketing Chair for the Junior Board of The People’s Music School
2014-2016 Events volunteer at Treehouse Humane Society
2014-2015 Public Relations Society of America (PRSA) Member
2013 Merit Scholarship Recipient- DePaul College of Communication
2012-2013 Graduate Communication Association at DePaul University

Education and Training:
Master of Arts in Public Relations & Advertising
DePaul University, Chicago, Illinois, June 2013. GPA 3.905.
Bachelor of Musical Arts in Music Business (Studied flute and piccolo)
DePauw University, Greencastle Indiana, May 2008 GPA 3.34
Senior thesis entitled “Audience Development in Chicago Arts Organizations”
Additional Coursework
University of Illinois at Chicago, Chicago, Illinois June 2009
Received an A in Online course: Mastering Grant Writing: How to Write a Winning Grant Proposal