Sorry I’ve been absent for a while. Things are a little crazy. I realized that I never posted my final project from Account Planning that we presented about a month ago. This was not the best group project I’ve ever…
Chicago Architecture Foundation Portfolio
I have finally finished my Advertising Copy writing class at DePaul. Our final project was to make a portfolio of a comprehensive campaign featuring all of the different ad forms we’d learned. I’ve included pictures of my final ads and…
Drawing pictures in your mind- or- Radio Ads!
I’m still chugging through this Advertising Copywriting this quarter. Last week we wrote a 30 second TV spot (I’ll be posting my awesome story board and script from that later) and this week we had to write two 60 second…
A post full of pictures! Or: I can make ads now
I’m taking a course in Advertising Copywriting this quarter. It’s pretty interesting but I’ve found at times it can really be a challenge to not write a boring or painfully obvious ad. The first three shown below are for my…
Experiential Shopping Trip. Or: Account Planners have all the fun
My account planning dilemma: DePaul Housing Services is having a lot of problems with electricity violations in student housing. Students aren’t using surge protectors and instead are using splitters and extension cords. The University is concerned about safety and fire…
Thinking about persuasion
Sorry that it’s been almost a month since my last post. Winter quarter ended, I finished my internship at Carol Fox & Associates, then I got a new PAID internship/temp-job in the marketing department at the Illinois Housing Development Authority…
Google-lytics: Part 1-Using Google’s FREE search features to find your audience.
I’m taking a Social Media/online tools class at DePaul this quarter and one of the things we’ve worked on is using free Google searches and tools to help businesses select their target audiences and find the best point of connection…
I’ve resurrected my old blogspot arts marketing blog and made the big move to wordpress!
Back in 2009, I decided to start writing my own arts marketing blog based on my personal insights. I named it “Ugh!!! Not another arts marketing blog!” since there seemed at least at that time to be quite a few…