This is my assessment of the way ChapStick, (I chose them in spite of their PR/Social media disaster of last fall) and Carmex are using social media as of Spring 2011. As part of an assignment for my Social Media Insights class…
Chicago Theatre District: Broadway in Chicago “Student Scene” PR Campaign
This is the paper for the group project/final for my intro PR class at DePaul. We got an ”A” so I thought I’d share. BIC Student Scene PowerPoint Presentation Chicago Theatre District PRAD 555 Final Campaign Alina Blackford, Katie Denton, Lauren Dixon Situation Analysis:…
“Navigating the Interactive Marketplace: Challenges, Trends, and Opportunities”
This evening I attended the “Navigating the Interactive Marketplace”Challenges, Trends, and Opportunities” panel at DePaul and I’m so glad that I did. The event was hosted by the Kellstadt Marketing Center, Alumni Sharing Knowledge (ASK) and the Chicago Interactive Marketing…
Some cool social media listening tools
At my Public Relations class on Monday (the one I went to before meeting my ethics friend from the last post), we had a guest lecturer on Social Media in PR. His name is Glen Raines and his business is…